Some lawyers really can develop their own websites.
They also know: They're unable to see their own work objectively.
And often, there is no insightful partner to give relevant feedback. Mom's no good. She loves everything you do. Your spouse? No help. After that debacle happens, you both still have to wake up together.
Paying a friend in the business is always better.
You already know you want an objective third party who understands what you’re reaching for. Objectivity is key. So is a firm grasp of marketing thinking.
We’re not talking Free Initial Consultation thinking, which is typically just a sales call. We don’t have time for that, and neither do you. We're talking getting right to work, digging into something that may or may not be working, and providing a comprehensive, written report on how it can be stronger.
Paying a friend in the business is always better.
You already know you want an objective third party who understands what you’re reaching for. Objectivity is key. So is a firm grasp of marketing thinking.
We’re not talking Free Initial Consultation thinking, which is typically just a sales call. We don’t have time for that, and neither do you. We're talking getting right to work, digging into something that may or may not be working, and providing a comprehensive, written report on how it can be stronger.
Welcome to the Website Due Diligence & Review
This service is the objective, professional opinion you've been lacking.
Ever heard the expression, "He's too far inside the bottle to read the label"? That's what this is all about. We've been outside a lot of bottles. And presently, we are standing outside of yours. We are looking at you, how yo're bottled, and your label appears to the world around you.
Here's how it works. We spend about 40 minutes talking with you on the phone. We get a handle on who you are as a person. You explain who you’re trying to reach, what you want to do for them, and how they should feel about you.
Then we hang up the phone and start digging. We review your website for look, feel and function. We examine what works, what doesn’t, and what can be better. Areas we focus on include:
Within a week, we send you a detailed analysis. Once you're ready, we get back on the phone together. We spend another 40 minutes discussing what you've got and how well it works.
Now the ball is in your court. You can continue working on your website yourself. Or you can have your web development company continue developing it. Either way, you come away armed with the knowledge of what must happen next.
You can also decide to work with Firm Appeal on building your website. We credit the Website Due Diligence Review to your invoice. Bear in mind we only ever have three active clients at a time. We work with purpose and intent, and we like to keep this operation lean and focused.
Ever heard the expression, "He's too far inside the bottle to read the label"? That's what this is all about. We've been outside a lot of bottles. And presently, we are standing outside of yours. We are looking at you, how yo're bottled, and your label appears to the world around you.
Here's how it works. We spend about 40 minutes talking with you on the phone. We get a handle on who you are as a person. You explain who you’re trying to reach, what you want to do for them, and how they should feel about you.
Then we hang up the phone and start digging. We review your website for look, feel and function. We examine what works, what doesn’t, and what can be better. Areas we focus on include:
- Persona– What is the one way you want your core client to feel about you and your service? Is your site effectively conveying this.
- Copy – The style, how it flows, and voice are all critical parts of making your case for the prospective client
- Art Direction – The look and layout of the site must convey the right feeling, and must not include stock images of the scales of justice anywhere. Ever.
- Focus – Are you clearly conveying your brand thinking and area(s) of practice?
- Visitor Experience – Ease of use, overall flow of the material, links and call to action all help determine whether you’re going to convert the prospect into a client, or if they’re going to leave and look for someone else.
Within a week, we send you a detailed analysis. Once you're ready, we get back on the phone together. We spend another 40 minutes discussing what you've got and how well it works.
Now the ball is in your court. You can continue working on your website yourself. Or you can have your web development company continue developing it. Either way, you come away armed with the knowledge of what must happen next.
You can also decide to work with Firm Appeal on building your website. We credit the Website Due Diligence Review to your invoice. Bear in mind we only ever have three active clients at a time. We work with purpose and intent, and we like to keep this operation lean and focused.
Is this is the best $497 you’ll ever spend on understanding your website and how it can work better? There's one way to find out...