A firm for the New York non-profit...
This solo practitioner needed a new site providing her prospect with sufficient information about her practice. That way, when she and the prospect get on the phone together, the prospect has already been qualified and knows that this attorney is a good fit. Beyond copywriting, the brand was instilled with a distinctly New York feel. Stock photographs of landmark NYC locations were customized to fit with the practice's image system, giving it a bespoke and localized flavor.
Human resources law for the Northern California Bay Area...
About people. For people. Working with this attorney was a total pleasure, and an eye-opener into the world of HR professionals. Again, this was a case of someone needing a website not because she was interested in being found. Instead, this site is for the prospect who wanted to know more. It needed to convey the personality and character of the attorney, and do so in a way that helped the prospect self-select.
Atlanta biomedical patent attorney turned consultant...
Total re-branding. Total clarity. This was an unusual case: a brilliant biomedical patent attorney turned consultant. The original brand was a Latin name that "every lawyer would know." Except that none of them did. Our research indicated that the existing clients had little idea what the name meant. Re-branding for clarity of message, and a site built to give the lawyer prospect sufficient opportunity to answer a call to action, resulted in a a stronger message with a stronger sense of purpose.
Award-winning UT & CA attorney for employee rights...
Jumping across the aisle. Launching her career as a litigation associate at a prestigious commercial firm, this attorney spent six years representing employers against claims of discrimination, harassment and rights violations. Eventually feeling the call to represent the underdog, she went solo, and quickly became recognized as an advocate for employee rights. But, for years, her website was a placeholder page that didn’t do justice to her reputation. Being voted Utah Labor & Employment Lawyer of The Year was finally the impetus to build a site and do the marketing work that befit the firm's stature. (There were also three iterations of the brand as new partners came into the fold.)