I WAS SITTING AT MY DESK WONDERING...
If I do a local Google search, what do the top 10 attorneys near me look like?
The results were surprising--and not so good.

Smart people with top-notch education and good clothes are on the internet, looking like knuckleheads. What's up with that?
A lot of attorneys around you are failing in their web presence. And what it's about is pretty simple.
Lawyers agree that law school doesn't prepare anyone to build a book of business. To get even more granular, law school doesn't prepare you to represent yourself on the internet. It doesn't explain a strategic web presence. And it doesn't save you from the siren song of SEO tactics without an overarching strategy.
That's how you end up seeing a flaccid website and huge chunks of copy written for machines and stuffed with tactical keywords that are lacking in purpose or intent related to the human being who's seeking a solution to a problem.
That's the bad news. The good news is: you are not them. You can make a choice to be better. Being purposeful and intentional, you can have writing that resonates with your core client.
To learn more about avoiding common mistakes made by good lawyers, read the free brief:
How To Avoid (And Benefit From) Your Competitors’ Mistakes
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How To Avoid (And Benefit From) Your Competitors’ Mistakes
To get yours, just enter your email address below and click the submit button.
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