FIRM APPEAL
  • Home
  • Free Brief
  • Services
  • Examples
  • How It Works
  • Why us?
  • Blog
  • Contact

Want to benefit from the marketing mistakes
​of your competitors?

I WAS SITTING AT MY DESK WONDERING...
​If I do a local Google search, what do the top 10 attorneys near me look like?
The results were surprising--and not so good. 

Picture


​Smart people with top-notch education and good clothes are on the internet, looking like knuckleheads. What's up with that?

A lot of attorneys around you are failing in their web presence. And what it's about is pretty simple.

Lawyers agree that law school doesn't prepare anyone to build a book of business. To get even more granular, law school doesn't prepare you to represent yourself on the internet. It doesn't explain a strategic web presence. And it doesn't save you from the siren song of SEO tactics without an overarching strategy.

That's how you end up seeing a flaccid website and huge chunks of copy written for machines and stuffed with tactical keywords that are lacking in purpose or intent related to the human being who's seeking a solution to a problem. 

That's the bad news. The good news is: you are not them. You can make a choice to be better. Being purposeful and intentional, you can have writing that resonates with your core client. 

To learn more about avoiding common mistakes made by good lawyers, read the free brief:

​How To Avoid (And Benefit From) Your Competitors’ Mistakes


​To get yours, just enter your email address below and click the submit button.

    It's just a few keystrokes and one click away...

    BEFORE YOU CHECK THE BOX BELOW...
    Ignore the implied gravity that comes with an agreement "to receive marketing and promotional materials." That language is boilerplate. It cannot be changed without potential legal repercussions. Here's the deal: this is not a mill. We do not spam. We do not sell your information. We send out emails only occasionally. And we just don't do much promotion. That's not what we're about. Click without fear. You'll like what happens. And if not, you know a lawyer.
Submit
Picture
Picture
Firm Appeal is a division of
​Slow Burn Marketing, LLC
Picture
Free Brief
Services
Examples
How It Works
Why us?
Blog
Contact
Terms Of Service
Privacy Policy
​© Copyright 2019. All rights reserved. And we know some IP attorneys. 
  • Home
  • Free Brief
  • Services
  • Examples
  • How It Works
  • Why us?
  • Blog
  • Contact