I WAS SITTING AT MY DESK WONDERING...
​If I do a local Google search, what do the top 10 attorneys near me look like?
The results were surprising--and not so good. 

​Smart people with top-notch education and good clothes are on the internet, looking like knuckleheads. What's up with that?

A lot of attorneys around you are failing in their web presence. And what it's about is pretty simple.

Lawyers agree that law school doesn't prepare anyone to build a book of business. To get even more granular, law school doesn't prepare you to represent yourself on the internet. It doesn't explain a strategic web presence. And it doesn't save you from the siren song of SEO tactics without an overarching strategy.

That's how you end up seeing a flaccid website and huge chunks of copy written for machines and stuffed with tactical keywords that are lacking in purpose or intent related to the human being who's seeking a solution to a problem. 

That's the bad news. The good news is: you are not them. You can make a choice to be better. Being purposeful and intentional, you can have writing that resonates with your core client. 

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