​​You want to attract the right client. Right?

It starts with words that offer a balance of facts, feeling, and client focus.

Want to inspire action in a prospect visiting your website? It requires speaking to both sides of the brain. You know that the law is an intellectual, left-brain pursuit. At the same time, you know the importance of understanding of your client's emotional state. A woman going through a divorce is in a different place than a pharma executive looking for someone to handle regulatory submissions. 

Chances are, you don't want to be the low-price leader. Research shows that's what a Google-centric SEO strategy gains you: price shoppers. You probably want a client who's looking for a relationship and is willing to pay for it. 

You also know you have a client sweet spot. Your website should live right there. Not every prospect who reaches out to you is a good fit. By focusing on the person whose problem you best solve, and speaking with simplicity, clarity and humanity, you gain magnetic appeal. And then, something good happens...

The client self-selects. The prospect reaching out to you is informed about how you practice law, feels good about you, and is more likely to be a good fit. 

              ​​Websites                 

​This is Task One. To borrow from Shakespeare, your website holds the mirror up to nature and shows your virtue. 

​We work together in developing a website that best reflects your persona. It can be as aggressive (or not) as you want in terms of call to action. We've worked with attorneys who don't need many new clients. Instead, they require a website that functions as an online brochure to inform referral prsopects.

For building your site, you can bring your own web designer, work with our in-house designer on a drag & drop platform that's easy for you to update, or we can refer a trusted vendor.
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To see some examples, click here. 

Have a website already? Want a marketing perspective
​on how good a job you've done?

Click Here

Case Studies         

Human beings are hardwired for stories. It's part of how we have survived and evolved. Moreover, the best marketing is good storytelling. I work with you to craft stories of legal victories for your clients in the form of case studies for public consumption. 

Blog Posts         

These are part of the fuel that helps a client find and feel good about you. They can also be repurposed into subscription email newsletters, which keeps you in front of prospects. As a ghostwriter, I co-author law-blog posts with you. You probably have time to write a rough draft. But do you have the time or desire to finesse it into something that reads well? We can work on monthly retainer, or in batches of posts. 

      Print Advertising

Yes, laugh away. Print doesn't care. It remains alive and well. It just isn't very sexy anymore. Nonetheless, you may be considering print. You may be making a one-time placement in an event program. You might be buying weekly placement in a popular business journal. Maybe there's a specialty magazine that presents an opportunity for affinity marketing to a key client demographic. (We have a client who buys an annual Christmas pageant playbill, and his ads are always smarter, funnier and more effective than any of the others.) Whatever your reason, we like print. We work with you to make it so. 

Radio               

It's still the best way to build a celebrity brand. The reports of radio's demise are also greatly exaggerated. This traditional medium is still a juggernaut for the courageous and committed advertiser. And, part of my marketing skill set is radio writing, producing and voiceover performing. Radio is not a medium for all lawyers. But some areas of practice play well there. Radio is not for the faint of heart. It does not work quickly. It's a marathon rather than a sprint. If you're already doing radio, or if you've been thinking about it, I can work with you to craft a message that resonates and be part of a strategy for attaining category dominance.