FIRM APPEAL
  • Home
  • Free Brief
  • Services
  • Examples
  • How It Works
  • Why us?
  • Blog
  • Contact

The Defiant Lawyer Marketing Blog

Is Your Website Sending Clients Away?

4/7/2020

0 Comments

 
Picture
As you know, making a client look for a different lawyer can be good—or bad. It depends on why. And it works the same way for your website.

A smart website makes a case for you. It makes the client feel good about you. It also makes the wrong client self-select out.

But, a bad website can make the right client leave. It looks unpleasant or clunky. It’s poor with words or rich in frightening language. It makes the prospect feel stupid. It scares the client. Or, the worst possible transgression in an age of digital savvy, it makes the lawyer look out of touch.

Does your website represent you as you are? Does it make the right client feel like you’re the answer? Or does it represent you as someone you’re not and point to the exit?

Online competition is more fierce than ever. And this is not about chasing the dragon of Google SEO. Most clients are seeking you out via other means. Most often, it’s a referral. The next step is visiting your website. And if the website isn’t representing you as it should, what are the odds that the client is going to contact you?

Bottom line: your website is entering into a conversation the client is already having. Is it saying the right things? Does the website make the client want to know more about you and take appropriate action? 
Picture
0 Comments




    ​Defiant?

    IT IS PRESENTED AS A TRUTH THAT "Without SEO, lawyers die." What if you defy this ostensible truth? In a business where referral is king, SEO is useful. It just isn't a silver bullet. Instead, be human. Be evocative. Be the best part of you. A search engine can't understand that. But your client can.
    Picture

    Author

    Blaine Parker writes good words for good lawyers. Learn more at Firm Appeal.

    Archives

    April 2020
    March 2020
    February 2020
    January 2020
    December 2019

    Categories

    All
    Branding
    Customer Experience
    Focus
    Interview
    Law Firm Marketing
    Law Firm Seo
    Law Firm Websites
    Lawyer Copywriting
    New Clients
    No Website
    Persona
    Persuasion
    Referral
    Seo

    RSS Feed

Picture
Picture
Firm Appeal is a division of
​Slow Burn Marketing, LLC
Picture
Free Brief
Services
Examples
How It Works
Why us?
Blog
Contact
Terms Of Service
Privacy Policy
​© Copyright 2019. All rights reserved. And we know some IP attorneys. 
  • Home
  • Free Brief
  • Services
  • Examples
  • How It Works
  • Why us?
  • Blog
  • Contact